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Re: 2012 Fisker Karma Uncompromised Responsible Luxury Part II

Andrew Marsh — Sat, 21 Jan 2012 02:24:26 -0000

Many thanks for the post.
The biggest job Karma has to do is to convince those whose could buy cars only powered by bigger conventional engines that it makes sense. Kisker has always done a great job with brand creation, awareness and placement. The difficulty is to start production without the benefit of accessing volume based component discounts and to use a high quaility - but not cheap - build partner Valmet. Additionally A123, who supply the battery system, are also effectively in start-up mode, with Fisker as one of their larger customers. In the latter case the order status of Karma batteries became an A123 shareholder issue towards the end of 2011.
When launching one needs as much control over all media outlets as possible, and if the company is simply too small this level of control is very fdifficult to achieve. I hope Fisker is able to realise success with Karma and the subsequent model programmes.

Re: 2012 Fisker Karma – Uncompromised Responsible Luxury

BRANDInsider — Thu, 12 Jan 2012 13:36:47 -0000

Thanks for your comment! Be sure to come back for parts II and III

Re: 2012 Fisker Karma – Uncompromised Responsible Luxury

Anonymous — Wed, 11 Jan 2012 17:43:44 -0000

What a great vehicle! Congratulations Karma!

Re: Brand Spotlight – Scion and the 2013 Scion FR-S

BRANDInsider — Thu, 22 Dec 2011 15:16:21 -0000

Thanks for the compliment! Be sure to tune in to future episodes and news on the FR-S!

Re: Brand Spotlight – Scion and the 2013 Scion FR-S

Ddilibero — Thu, 22 Dec 2011 14:26:18 -0000

Can't wait for this car. Good insight to an exciting vehicle.

Re: Ford Brand Spotlight & the 2012 Ford Fusion Hybrid

BRANDInsider — Tue, 20 Dec 2011 17:27:02 -0000

Thanks Mary Lou for the compliment on the review! Please come back for new episodes and share it with your network of friends!

Re: Ford Brand Spotlight & the 2012 Ford Fusion Hybrid

Mary Lou — Thu, 08 Dec 2011 07:54:19 -0000

This review of the 2012 Ford Fusion (and the Ford Brand) is most impressive. While I'm not an expert either in cars or ads, I can easily say that when ready, Ford will be my first choice to look at. Just don't think any other ad comes close to all the features discussed here. Would say "Go Ford" but they are already there.

Re: Automotive Brands & The 2011 Orange County International Auto Show

BRANDInsider — Tue, 25 Oct 2011 19:09:57 -0000

Great pictures Bonnie! Thanks for sharing!

Re: Automotive Brands & The 2011 Orange County International Auto Show

Bonnie Peterson — Sat, 22 Oct 2011 22:54:06 -0000

Camp Jeep was awesome! Check out pictures of the show here: http://www.examiner.com/automo...

Re: Kia; Challenger Brand in Challenging Times

Jerry Stanley — Fri, 26 Aug 2011 13:12:12 -0000

If you havent watched this webisode, check it out, very cool and informative. Kia is on the move!

Re: Kia Motors; Challenger Brand in Challenging Times Part II

87pcdpat3r — Fri, 26 Aug 2011 13:02:33 -0000

What a great looking webshow-high quality, fast paced and great info, Thx!